TCR initially approached us about a web site redesign, but we helped them realize the benefits of a complete marketing overhaul. We started by modernizing their logo, which is now being incorporated into all new marketing materials. Then we began work on a custom web site. We decided they would benefit most from a site that was heavy with photos, so almost every page features a very prominent slideshow of photos, some from our photo shoot on location. The new site is also better optimized for search engine traffic.