oilladi

Dina came to us to create branding, a logo, and product labels for oilladi, her premium imported extra virgin olive oil from Greece.

We kicked off with an in-depth exploration of colors, tones, and typography—pulling inspiration from Mediterranean landscapes, Greek heritage, and the oil’s fresh, buttery character. After testing various palettes and motifs, we iterated toward a bold, memorable direction.

The winning concept: a stylized goat icon in vibrant orange against dark blue. The goat playfully references Greece’s pastoral olive groves and roaming livestock, while the striking color contrast delivers strong shelf presence and sets oilladi apart from classic, subdued competitors.

We then developed:

• Primary logo with goat icon and custom wordmark
• Core orange-and-blue color system with flexible neutrals
• Clean, premium-feeling bottle labels optimized for 500ml and 750ml formats
• Basic brand guidelines for consistent use across packaging and digital

The final identity feels fresh yet rooted in tradition—helping oilladi stand out in a crowded market and invite consumers to experience authentic Greek olive oil.