The Start of Something Beautiful – What is Play Nice Together?
I bet some of you are very confused right about now. You’ve either come across this page because we told you to through various social media outlets, or you came across it hoping to meet the stellar folks behind The Branding Buzz. Rest assured, you’ve come to the right place!
Play Nice Together is the new and improved TBB. Let’s call it TBB 2.0 or PNT 1.0! For some time now, Ryan and I have been building brands for businesses both local and abroad. Whether it was a newly-formed entity or someone looking to refresh their look, we were always up to the task of making their digital hub better, both for them and for their customers/clients. In fact, we got so good at making other brands better, we completely ignored our own!
From the moment I came on board, I told Ryan that the name, The Branding Buzz, just didn’t fit with our overall goals. There is nothing wrong with the name itself; it just didn’t work for us. Since then, we have been going back and forth on how to approach rebranding our vision. After several close calls including such possible winners as “Blueberry Branding,” “Adding Padding” (I still like this one but it was confusing to passersby), “Watercolor Webworks,” and “Create Lemonade,” we finally found a name and look that would fit with two man-children who not only enjoy making people’s digital worlds better, but are not above watching video bloopers on Youtube. Play Nice Together was born on a cold winter morning when it seemed all hope was lost to come up with something we both felt worked. It finally happened, and I’m still pinching myself.
I immediately got to work on creating our complete look! The concept of PNT is to create amazing ideas that allow brands to work well together internally and externally, with a consistent look and feel throughout. This brought me back to my childhood, where I used to sit around with my brother and play with our toys (action figures we insisted on calling them). No matter how many times we got each other in trouble or screamed at each other, we knew when the toys came out, we would get along and enjoy each other’s company. So, for PNT, I wanted to depict two children getting along and playing dress-up/role-playing. You will see, across the site, that they have access to quite the wardrobe!
At the end of the day, this site is meant to show people that we are fun to work with, we’re good at what we do, and that it’s possible to make your lives easier in the digital world. I hope you enjoy our new and improved website and we look forward to working with you in the near future! Now, back to Youtube!