Graphic lingo can sometimes be confusing to a novice. The most common question our clients ask us when its comes time to design their logo is “What is a vector image and what makes it so special?”

Vector images, in short, “are made of mathematical calculations that form objects or lines – they do not use pixels therefore they are resolution-independent.”

“Wow, Rick, I feel even more confused now,” is probably what you’re thinking. Don’t worry, I am here to explain it all. First thing I would like you to do is go to your Facebook page. If you don’t have a Facebook page, go find a random image on the internet. Are you looking at that image? Good, now I want you to start zooming-in on your browser. You can do this by pressing together either Ctrl + on a PC, or Cmd + on a Mac. Notice this the image you are looking at is starting to get fuzzy or blurry. These are known as Raster Files (commonly named JPG, PNG, or GIF)

Vector graphics can be resized to your liking

Vector graphics can be resized to your liking

Every photo on your computer (or smartphone), whether it is offline or on, is created using pixels. These are tiny squares that make up the colors of the image. The higher the resolution, the more pixels there are. Zoom in on any photo on your phone and the same “pixelation” will occur. This is important because Vector graphics use lines rather than pixels. This means that no matter what size we make it, it will stay crisp and clear.

Vector Images (commonly named AI or EPS on your computer) are great for designing logos and any other graphics that involve a heavy use of lines and shapes. They provide a crisp, clean and modern look to your brand that will be easy to resize for any medium. Just remember, like most things involving areas you don’t understand, leave it to the professionals 🙂

More readin'